const experience = "7+ years";
const passion = Infinity;
Hey, I'm Mei Chai (River).
Based in Milan, IT
Work

Procurement Agent
Started from document checks. Ended with AI in the full purchasing workflow.

DEF Beauty ERP
One skeleton, five roles: redesigning a wholesaler’s ERP as a small set of rules.

JobNova
0→1 AI job search that keeps users in control.

ConnectNova
AI recruiting workflow: LinkedIn sourcing extension + candidate ranking dashboard.

Mono
AI financial agent that turns plain language into clear money insights.

Beikemama
Live parenting community with expert Q&A and social support.

Parent Sharing Behavior
Why high-value parents avoid sharing publicly, reframed around trust.

Walnut Coding
Why parents hesitate after a trial coding class, and how to fix it.
Demos
Procurement Agent
An agent workspace for purchase planning — review a proposal, check documents, and approve.
ConnectNova Sequence Builder
Build an outreach sequence on the canvas, walk a complete flow, or inspect execution results.
Strategy
Design behavior, not only interfaces
With generative AI, cause and effect is no longer fixed: the same intent can produce different outcomes. I design the rules around that uncertainty—what the product should understand, how people can steer it, and when human judgment takes over.
Find the decision
Combine interviews, behavior, and domain evidence to identify the decision the product must support—not only the feature users ask for.
Frame the product
Align user value, business goals, system constraints, and risk. Define what deserves automation and what should remain a human choice.
Model the system
Map inputs, states, recommendations, actions, and failure paths before committing to interface details.
Prototype the behavior
Build working interactions that reveal how the product responds, then test comprehension, control, and edge cases.

Ship and learn
Partner with engineering or build directly, measure real behavior, and use the evidence to refine the experience and its underlying rules.
About
My path runs from user research and interaction design to product ownership and code-based delivery. I am most effective when a problem is still ambiguous: creating a shared model, making the behavior tangible, and helping the team move from an idea to something people can use.
Experience
Nov 2024 - Present
Lead UX Designer
Liba SpaceLead UX strategy and interaction design across the Nova AI ecosystem: ConnectNova, JobNova, and CrackInterview.
2026 - Present
Independent Designer
River StudioDesign and ship AI products solo, end-to-end — MemQ (an iOS study app live on the App Store), Mono (a personal finance AI agent), and client work rebuilding a distributor’s ordering platform.
Jun 2020 - Jun 2022
User Research Specialist
Beijing Smart Walnut EducationLed personas, journey mapping, NPS analysis, and product research that improved engagement by 15% and optimized 50+ learning paths.
Oct 2017 - Jun 2020
UX Designer
Sohu Inc.Defined interaction standards across product teams and independently designed a social product from zero to 3,000+ daily active users.
What I bring
Skills
- User Research
- Product Strategy
- Interaction Design
- Information Architecture
- AI UX
- Design Systems
- Data Visualization
- Prototyping
Toolkit
- Figma
- Cursor
- Claude Code
- Maze
- ProtoPie
- n8n
- Arduino
- TouchDesigner